DocuSign, Inc. (DOCU) vs Zebra Technologies Corporation (ZBRA)

DOCU leads on 9 of 14 compared metrics, though ZBRA is the cheaper stock.

A side-by-side comparison of DocuSign, Inc. and Zebra Technologies Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — DOCU vs ZBRA

growth of $100 · last 8y
DOCU +16.6%ZBRA +69.4%ZBRA compounded faster
200400600800Start $1002020202220242026$117$169
DOCU ZBRA

DOCU vs ZBRA: by the numbers

  • ZBRA is the larger company ($10.88B vs $8.60B market cap).
  • ZBRA trades at the lower earnings multiple (27.79 vs 29.24 P/E).
  • DOCU converts more revenue to profit (9.59% vs 7.49% net margin).
  • DOCU grew revenue faster over the past five years (15.12% vs 3.31% CAGR).

Which is better, DOCU or ZBRA?

Metric tally: DOCU 9 · ZBRA 5

It depends on what you're optimizing for:

ValueZBRA(lower P/E)
GrowthDOCU(faster 5Y revenue CAGR)
QualityDOCU(higher ROIC)

Valuation

MetricDOCUZBRA
P/E ratio29.2427.79
Forward P/E11.8912.31
P/S ratio2.692.07
P/B ratio4.863.33
EV / EBITDA14.3715.44
FCF yield12.66%7.23%

Profitability

MetricDOCUZBRA
Gross margin79.40%47.47%
Operating margin10.64%14.38%
Net margin9.59%7.49%
ROE17.32%12.05%
ROIC12.04%8.81%

Growth (annualized)

MetricDOCUZBRA
Revenue CAGR (5Y)15.12%3.31%
EPS CAGR (5Y)-2.66%
FCF CAGR (5Y)29.74%-3.79%
Total return CAGR (5Y)-29.18%-14.78%

Frequently asked

Which is better, DOCU or ZBRA?
It depends on your goal. value: ZBRA (lower P/E); growth: DOCU (faster 5Y revenue CAGR); quality: DOCU (higher ROIC). Across all compared metrics, DOCU leads 9 to 5.
Is DOCU or ZBRA cheaper?
On trailing earnings, ZBRA is cheaper: DOCU trades at a 29.24 P/E and ZBRA at 27.79.
Which has grown faster, DOCU or ZBRA?
Over the past five years, DOCU grew revenue faster — DOCU at a 15.12% CAGR versus ZBRA at 3.31%.
Is DOCU or ZBRA more profitable?
DOCU runs the higher net margin — DOCU at 9.59% versus ZBRA at 7.49%.
Which has been the better investment, DOCU or ZBRA?
Over the past 5-year, ZBRA delivered the higher annualized total return — DOCU at -29.18% versus ZBRA at 15.08%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.