Is DKNG or ULTA cheaper?

On trailing earnings, ULTA is cheaper: DKNG trades at a 242.47 P/E and ULTA at 17.53.

Which has grown faster, DKNG or ULTA?

Over the past five years, DKNG grew revenue faster — DKNG at a 49.66% CAGR versus ULTA at 12.93%.

Is DKNG or ULTA more profitable?

ULTA runs the higher net margin — DKNG at 0.93% versus ULTA at 9.36%.

Which has been the better investment, DKNG or ULTA?

Over the past 5-year, ULTA delivered the higher annualized total return — DKNG at -11.40% versus ULTA at 6.90%. Past performance doesn't predict future results.

DraftKings Inc. (DKNG) vs Ulta Beauty, Inc. (ULTA)

ULTA leads on 10 of 12 compared metrics.

A side-by-side comparison of DraftKings Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

DKNG

DraftKings Inc.

$14.39B

$29.00Consumer Cyclical

ULTA

Ulta Beauty, Inc.

$20.11B

$467.74Consumer Cyclical

Total return — DKNG vs ULTA

growth of $100 · last 7y

DKNG +195.9%ULTA +31.9%DKNG compounded faster

DKNG ULTA

DKNG vs ULTA: by the numbers

•ULTA is the larger company ($20.11B vs $14.39B market cap).
•ULTA trades at the lower earnings multiple (17.53 vs 242.47 P/E).
•ULTA converts more revenue to profit (9.36% vs 0.93% net margin).
•DKNG grew revenue faster over the past five years (49.66% vs 12.93% CAGR).

Which is better, DKNG or ULTA?

Metric tally: DKNG 2 · ULTA 10

It depends on what you're optimizing for:

ValueULTA(lower P/E)

GrowthDKNG(faster 5Y revenue CAGR)

QualityULTA(higher ROIC)

Metrics side by side

Valuation

Metric	DKNG	ULTA
P/E ratio	242.47	17.53●
Forward P/E	—	14.65
P/S ratio	2.45	1.62●
P/B ratio	25.50	7.97●
PEG ratio	—	22.87
EV / EBITDA	40.69	12.53●
FCF yield	4.40%	5.10%●

Profitability

Metric	DKNG	ULTA
Gross margin	41.79%●	39.33%
Operating margin	0.58%	12.54%●
Net margin	0.93%	9.36%●
ROE	9.69%	46.06%●
ROIC	-0.26%	22.76%●

Growth (annualized)

Metric	DKNG	ULTA
Revenue CAGR (5Y)	49.66%●	12.93%
EPS CAGR (5Y)	—	52.49%
FCF CAGR (5Y)	—	0.55%
Total return CAGR (5Y)	-11.40%	6.68%●

Frequently asked

Which is better, DKNG or ULTA?: It depends on your goal. value: ULTA (lower P/E); growth: DKNG (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 10 to 2.
Is DKNG or ULTA cheaper?: On trailing earnings, ULTA is cheaper: DKNG trades at a 242.47 P/E and ULTA at 17.53.
Which has grown faster, DKNG or ULTA?: Over the past five years, DKNG grew revenue faster — DKNG at a 49.66% CAGR versus ULTA at 12.93%.
Is DKNG or ULTA more profitable?: ULTA runs the higher net margin — DKNG at 0.93% versus ULTA at 9.36%.
Which has been the better investment, DKNG or ULTA?: Over the past 5-year, ULTA delivered the higher annualized total return — DKNG at -11.40% versus ULTA at 6.90%. Past performance doesn't predict future results.

Go deeper

Full DKNG analysis Full ULTA analysis Interactive comparison tool

Dig into the metrics

DraftKings P/E ratio Ulta Beauty P/E ratio DraftKings dividend yield Ulta Beauty dividend yield DraftKings ROE Ulta Beauty ROE DraftKings operating margin Ulta Beauty operating margin DraftKings revenue growth Ulta Beauty revenue growth DraftKings free cash flow Ulta Beauty free cash flow

DraftKings & Ulta Beauty appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.