Is DKNG or NOW cheaper?

On trailing earnings, NOW is cheaper: DKNG trades at a 211.20 P/E and NOW at 59.10.

Which has grown faster, DKNG or NOW?

Over the past five years, DKNG grew revenue faster — DKNG at a 49.66% CAGR versus NOW at 23.64%.

Is DKNG or NOW more profitable?

NOW runs the higher net margin — DKNG at 0.93% versus NOW at 12.59%.

Which has been the better investment, DKNG or NOW?

Over the past 5-year, NOW delivered the higher annualized total return — DKNG at -13.50% versus NOW at 22.29%. Past performance doesn't predict future results.

DraftKings Inc. (DKNG) vs ServiceNow, Inc. (NOW)

NOW leads on 10 of 13 compared metrics.

A side-by-side comparison of DraftKings Inc. and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 30, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

DKNG

DraftKings Inc.

$12.53B

$25.26Consumer Cyclical

Total return — DKNG vs NOW

growth of $100 · last 7y

DKNG +157.8%NOW +73.7%DKNG compounded faster

DKNG NOW

DKNG vs NOW: by the numbers

•NOW is the larger company ($102.39B vs $12.53B market cap).
•NOW trades at the lower earnings multiple (59.10 vs 211.20 P/E).
•NOW converts more revenue to profit (12.59% vs 0.93% net margin).
•DKNG grew revenue faster over the past five years (49.66% vs 23.64% CAGR).

Which is better, DKNG or NOW?

Metric tally: DKNG 3 · NOW 10

It depends on what you're optimizing for:

ValueNOW(lower P/E)

GrowthDKNG(faster 5Y revenue CAGR)

QualityNOW(higher ROIC)

Metrics side by side

Valuation

Metric	DKNG	NOW
P/E ratio	211.20	59.10●
Forward P/E	—	19.62
P/S ratio	2.14●	7.40
P/B ratio	22.21	8.80●
PEG ratio	34.79	4.04●
EV / EBITDA	45.81	37.97●
FCF yield	5.05%●	4.49%

Profitability

Metric	DKNG	NOW
Gross margin	41.79%	76.56%●
Operating margin	0.58%	13.44%●
Net margin	0.93%	12.59%●
ROE	9.69%	14.98%●
ROIC	-0.26%	8.98%●

Growth (annualized)

Metric	DKNG	NOW
Revenue CAGR (5Y)	49.66%●	23.64%
EPS CAGR (5Y)	—	69.74%
FCF CAGR (5Y)	—	24.23%
Total return CAGR (5Y)	-13.50%	-2.01%●

Frequently asked

Which is better, DKNG or NOW?: It depends on your goal. value: NOW (lower P/E); growth: DKNG (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, NOW leads 10 to 3.
Is DKNG or NOW cheaper?: On trailing earnings, NOW is cheaper: DKNG trades at a 211.20 P/E and NOW at 59.10.
Which has grown faster, DKNG or NOW?: Over the past five years, DKNG grew revenue faster — DKNG at a 49.66% CAGR versus NOW at 23.64%.
Is DKNG or NOW more profitable?: NOW runs the higher net margin — DKNG at 0.93% versus NOW at 12.59%.
Which has been the better investment, DKNG or NOW?: Over the past 5-year, NOW delivered the higher annualized total return — DKNG at -13.50% versus NOW at 22.29%. Past performance doesn't predict future results.

Go deeper

Full DKNG analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

DraftKings P/E ratio ServiceNow P/E ratio DraftKings dividend yield ServiceNow dividend yield DraftKings ROE ServiceNow ROE DraftKings operating margin ServiceNow operating margin DraftKings revenue growth ServiceNow revenue growth DraftKings free cash flow ServiceNow free cash flow

DraftKings & ServiceNow appear in these rankings

Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 30, 2026.