Salesforce, Inc. (CRM) vs Snowflake Inc. (SNOW)

CRM leads on 9 of 11 compared metrics.

A side-by-side comparison of Salesforce, Inc. and Snowflake Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 18, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare

Total return — CRM vs SNOW

growth of $100 · last 6y
CRM -38.4%SNOW -7.6%SNOW compounded faster
50100150Start $100202120222023202420252026$62$92
CRM SNOW

CRM vs SNOW: by the numbers

  • CRM is the larger company ($126.96B vs $81.28B market cap).
  • CRM is profitable (18.73% net margin) while SNOW runs a net loss (-23.79%).
  • SNOW grew revenue faster over the past five years (47.87% vs 13.89% CAGR).
  • CRM pays a dividend (1.10% yield) while SNOW does not currently pay one.

Which is better, CRM or SNOW?

Metric tally: CRM 9 · SNOW 2

It depends on what you're optimizing for:

GrowthSNOW(faster 5Y revenue CAGR)
QualityCRM(higher ROIC)

Metrics side by side

Valuation

MetricCRMSNOW
P/E ratio17.96
Forward P/E10.9886.46
P/S ratio3.1516.09
P/B ratio3.9441.76
PEG ratio1.24
EV / EBITDA12.00
FCF yield10.86%1.44%

Profitability

MetricCRMSNOW
Gross margin77.64%67.15%
Operating margin21.94%-26.11%
Net margin18.73%-23.79%
ROE23.44%-61.71%
ROIC8.76%-30.15%

Dividends

MetricCRMSNOW
Dividend yield1.10%
Payout ratio21.81%

Growth (annualized)

MetricCRMSNOW
Revenue CAGR (5Y)13.89%47.87%
EPS CAGR (5Y)11.87%
FCF CAGR (5Y)21.18%
Total return CAGR (5Y)-8.39%-0.91%

Frequently asked

Which is better, CRM or SNOW?
It depends on your goal. growth: SNOW (faster 5Y revenue CAGR); quality: CRM (higher ROIC). Across all compared metrics, CRM leads 9 to 2.
Which has grown faster, CRM or SNOW?
Over the past five years, SNOW grew revenue faster — CRM at a 13.89% CAGR versus SNOW at 47.87%.
Does CRM or SNOW pay a bigger dividend?
CRM pays a dividend (1.10% yield) while SNOW does not currently pay one.
Is CRM or SNOW more profitable?
CRM runs the higher net margin — CRM at 18.73% versus SNOW at -23.79%.
Which has been the better investment, CRM or SNOW?
Over the past 5-year, CRM delivered the higher annualized total return — CRM at 6.96% versus SNOW at -0.91%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 18, 2026.