On trailing earnings, M is cheaper: CRI trades at a 14.95 P/E and M at 9.42.

Which has grown faster, CRI or M?

Over the past five years, M grew revenue faster — CRI at a -1.35% CAGR versus M at 2.77%.

Does CRI or M pay a bigger dividend?

CRI yields 2.64% and M yields 3.37% based on trailing dividends and the latest price.

Is CRI or M more profitable?

CRI runs the higher net margin — CRI at 3.07% versus M at 2.94%.

Which has been the better investment, CRI or M?

Over the past 10-year, M delivered the higher annualized total return — CRI at -7.50% versus M at 0.33%. Past performance doesn't predict future results.

Carter's Inc. (CRI) vs Macy's, Inc. (M)

M leads on 14 of 17 compared metrics.

A side-by-side comparison of Carter's Inc. and Macy's, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 9, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

CRI

Carter's Inc.

$1.44B

$39.04Consumer Cyclical

Macy's, Inc.

$5.97B

$22.68Consumer Cyclical

Total return — CRI vs M

growth of $100 · last 23y

CRI +207.7%M -2.4%CRI compounded faster

CRI M

CRI vs M: by the numbers

•M is the larger company ($5.97B vs $1.44B market cap).
•M trades at the lower earnings multiple (9.42 vs 14.95 P/E).
•CRI converts more revenue to profit (3.07% vs 2.94% net margin).
•M grew revenue faster over the past five years (2.77% vs -1.35% CAGR).
•M pays the higher dividend yield (3.37% vs 2.64%).

Which is better, CRI or M?

Metric tally: CRI 3 · M 14

It depends on what you're optimizing for:

ValueM(lower P/E)

GrowthM(faster 5Y revenue CAGR)

IncomeM(higher dividend yield)

QualityM(higher ROIC)

Metrics side by side

Valuation

Metric	CRI	M
P/E ratio	14.95	9.42●
Forward P/E	11.45	10.37●
P/S ratio	0.46	0.27●
P/B ratio	1.45	1.28●
PEG ratio	23.73	0.66●
EV / EBITDA	10.47	5.26●
FCF yield	9.46%	24.27%●

Profitability

Metric	CRI	M
Gross margin	44.66%●	36.54%
Operating margin	4.80%●	4.47%
Net margin	3.07%●	2.94%
ROE	9.76%	13.79%●
ROIC	5.29%	6.63%●

Dividends

Metric	CRI	M
Dividend yield	2.64%	3.37%●
Payout ratio	38.61%	32.32%

Growth (annualized)

Metric	CRI	M
Revenue CAGR (5Y)	-1.35%	2.77%●
EPS CAGR (5Y)	0.63%	4.50%●
FCF CAGR (5Y)	-24.78%	10.73%●
Total return CAGR (5Y)	-14.59%	9.50%●

Frequently asked

Which is better, CRI or M?: It depends on your goal. value: M (lower P/E); growth: M (faster 5Y revenue CAGR); income: M (higher dividend yield); quality: M (higher ROIC). Across all compared metrics, M leads 14 to 3.
Is CRI or M cheaper?: On trailing earnings, M is cheaper: CRI trades at a 14.95 P/E and M at 9.42.
Which has grown faster, CRI or M?: Over the past five years, M grew revenue faster — CRI at a -1.35% CAGR versus M at 2.77%.
Does CRI or M pay a bigger dividend?: CRI yields 2.64% and M yields 3.37% based on trailing dividends and the latest price.
Is CRI or M more profitable?: CRI runs the higher net margin — CRI at 3.07% versus M at 2.94%.
Which has been the better investment, CRI or M?: Over the past 10-year, M delivered the higher annualized total return — CRI at -7.50% versus M at 0.33%. Past performance doesn't predict future results.

Go deeper

Full CRI analysis Full M analysis Interactive comparison tool

Dig into the metrics

Carter's P/E ratio Macy's P/E ratio Carter's dividend yield Macy's dividend yield Carter's ROE Macy's ROE Carter's operating margin Macy's operating margin Carter's revenue growth Macy's revenue growth Carter's free cash flow Macy's free cash flow

Carter's & Macy's appear in these rankings

Highest Dividend Yield Stocks Highest FCF Yield Stocks Lowest P/E Ratio Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 9, 2026.