Chipotle Mexican Grill, Inc. (CMG) vs Ulta Beauty, Inc. (ULTA)
ULTA leads on 10 of 16 compared metrics.
A side-by-side comparison of Chipotle Mexican Grill, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CMG
Chipotle Mexican Grill, Inc.
$32.23Consumer Cyclical
ULTA
Ulta Beauty, Inc.
$467.74Consumer Cyclical
Total return — CMG vs ULTA
growth of $100 · last 19yCMG +1154.1%ULTA +1468.5%ULTA compounded faster
CMG ULTA
CMG vs ULTA: by the numbers
- •CMG is the larger company ($41.34B vs $20.11B market cap).
- •ULTA trades at the lower earnings multiple (17.53 vs 29.57 P/E).
- •CMG converts more revenue to profit (11.96% vs 9.36% net margin).
- •CMG grew revenue faster over the past five years (13.96% vs 12.93% CAGR).
Which is better, CMG or ULTA?
Metric tally: CMG 6 · ULTA 10It depends on what you're optimizing for:
ValueULTA(lower P/E)
GrowthCMG(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)
Valuation
| Metric | CMG | ULTA |
|---|---|---|
| P/E ratio | 29.57 | 17.53● |
| Forward P/E | 23.75 | 14.65● |
| P/S ratio | 3.46 | 1.62● |
| P/B ratio | 17.43 | 7.97● |
| PEG ratio | 12.03● | 22.87 |
| EV / EBITDA | 20.55 | 12.53● |
| FCF yield | 3.59% | 5.10%● |
Profitability
| Metric | CMG | ULTA |
|---|---|---|
| Gross margin | 36.13% | 39.33%● |
| Operating margin | 15.79%● | 12.54% |
| Net margin | 11.96%● | 9.36% |
| ROE | 60.31%● | 46.06% |
| ROIC | 18.97% | 22.76%● |
Growth (annualized)
| Metric | CMG | ULTA |
|---|---|---|
| Revenue CAGR (5Y) | 13.96%● | 12.93% |
| EPS CAGR (5Y) | 35.70% | 52.49%● |
| FCF CAGR (5Y) | 30.02%● | 0.55% |
| Total return CAGR (5Y) | 3.34% | 6.68%● |
Frequently asked
- Which is better, CMG or ULTA?
- It depends on your goal. value: ULTA (lower P/E); growth: CMG (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 10 to 6.
- Is CMG or ULTA cheaper?
- On trailing earnings, ULTA is cheaper: CMG trades at a 29.57 P/E and ULTA at 17.53.
- Which has grown faster, CMG or ULTA?
- Over the past five years, CMG grew revenue faster — CMG at a 13.96% CAGR versus ULTA at 12.93%.
- Is CMG or ULTA more profitable?
- CMG runs the higher net margin — CMG at 11.96% versus ULTA at 9.36%.
- Which has been the better investment, CMG or ULTA?
- Over the past 10-year, CMG delivered the higher annualized total return — CMG at 14.79% versus ULTA at 6.90%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Chipotle Mexican Grill P/E ratioUlta Beauty P/E ratioChipotle Mexican Grill dividend yieldUlta Beauty dividend yieldChipotle Mexican Grill ROEUlta Beauty ROEChipotle Mexican Grill operating marginUlta Beauty operating marginChipotle Mexican Grill revenue growthUlta Beauty revenue growthChipotle Mexican Grill free cash flowUlta Beauty free cash flow
Chipotle Mexican Grill & Ulta Beauty appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.