Chipotle Mexican Grill, Inc. (CMG) vs Ulta Beauty, Inc. (ULTA)

ULTA leads on 10 of 16 compared metrics.

A side-by-side comparison of Chipotle Mexican Grill, Inc. and Ulta Beauty, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — CMG vs ULTA

growth of $100 · last 19y
CMG +1154.1%ULTA +1468.5%ULTA compounded faster
01k2kStart $1002011201520192023$1,254$1,569
CMG ULTA

CMG vs ULTA: by the numbers

  • CMG is the larger company ($41.34B vs $20.11B market cap).
  • ULTA trades at the lower earnings multiple (17.53 vs 29.57 P/E).
  • CMG converts more revenue to profit (11.96% vs 9.36% net margin).
  • CMG grew revenue faster over the past five years (13.96% vs 12.93% CAGR).

Which is better, CMG or ULTA?

Metric tally: CMG 6 · ULTA 10

It depends on what you're optimizing for:

ValueULTA(lower P/E)
GrowthCMG(faster 5Y revenue CAGR)
QualityULTA(higher ROIC)

Valuation

MetricCMGULTA
P/E ratio29.5717.53
Forward P/E23.7514.65
P/S ratio3.461.62
P/B ratio17.437.97
PEG ratio12.0322.87
EV / EBITDA20.5512.53
FCF yield3.59%5.10%

Profitability

MetricCMGULTA
Gross margin36.13%39.33%
Operating margin15.79%12.54%
Net margin11.96%9.36%
ROE60.31%46.06%
ROIC18.97%22.76%

Growth (annualized)

MetricCMGULTA
Revenue CAGR (5Y)13.96%12.93%
EPS CAGR (5Y)35.70%52.49%
FCF CAGR (5Y)30.02%0.55%
Total return CAGR (5Y)3.34%6.68%

Frequently asked

Which is better, CMG or ULTA?
It depends on your goal. value: ULTA (lower P/E); growth: CMG (faster 5Y revenue CAGR); quality: ULTA (higher ROIC). Across all compared metrics, ULTA leads 10 to 6.
Is CMG or ULTA cheaper?
On trailing earnings, ULTA is cheaper: CMG trades at a 29.57 P/E and ULTA at 17.53.
Which has grown faster, CMG or ULTA?
Over the past five years, CMG grew revenue faster — CMG at a 13.96% CAGR versus ULTA at 12.93%.
Is CMG or ULTA more profitable?
CMG runs the higher net margin — CMG at 11.96% versus ULTA at 9.36%.
Which has been the better investment, CMG or ULTA?
Over the past 10-year, CMG delivered the higher annualized total return — CMG at 14.79% versus ULTA at 6.90%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.