The Clorox Company (CLX) vs General Mills, Inc. (GIS)
GIS leads on 13 of 17 compared metrics.
A side-by-side comparison of The Clorox Company and General Mills, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CLX
The Clorox Company
$96.82Consumer Defensive
GIS
General Mills, Inc.
$34.51Consumer Defensive
Total return — CLX vs GIS
growth of $100 · last 30yCLX +375.1%GIS +155.1%CLX compounded faster
CLX GIS
CLX vs GIS: by the numbers
- •GIS is the larger company ($18.42B vs $11.71B market cap).
- •GIS trades at the lower earnings multiple (8.46 vs 15.72 P/E).
- •GIS converts more revenue to profit (12.05% vs 11.18% net margin).
- •GIS grew revenue faster over the past five years (0.09% vs -2.11% CAGR).
- •GIS pays the higher dividend yield (7.07% vs 5.12%).
Which is better, CLX or GIS?
Metric tally: CLX 4 · GIS 13It depends on what you're optimizing for:
ValueGIS(lower P/E)
GrowthGIS(faster 5Y revenue CAGR)
IncomeGIS(higher dividend yield)
QualityCLX(higher ROIC)
Valuation
| Metric | CLX | GIS |
|---|---|---|
| P/E ratio | 15.72 | 8.46● |
| Forward P/E | 15.57 | 10.93● |
| P/S ratio | 1.74 | 1.02● |
| P/B ratio | 37.26 | 2.00● |
| PEG ratio | 0.10● | 1.43 |
| EV / EBITDA | 11.51 | 10.45● |
| FCF yield | 3.22% | 8.81%● |
Profitability
| Metric | CLX | GIS |
|---|---|---|
| Gross margin | 43.85%● | 32.97% |
| Operating margin | 15.68% | 19.07%● |
| Net margin | 11.18% | 12.05%● |
| ROE | 252.34%● | 23.70% |
| ROIC | 24.10%● | 9.62% |
Dividends
| Metric | CLX | GIS |
|---|---|---|
| Dividend yield | 5.12% | 7.07%● |
| Payout ratio | 75.61% | 59.22% |
Growth (annualized)
| Metric | CLX | GIS |
|---|---|---|
| Revenue CAGR (5Y) | -2.11% | 0.09%● |
| EPS CAGR (5Y) | -2.54% | 5.92%● |
| FCF CAGR (5Y) | -21.87% | -11.45%● |
| Total return CAGR (5Y) | -8.20% | -7.83%● |
Frequently asked
- Which is better, CLX or GIS?
- It depends on your goal. value: GIS (lower P/E); growth: GIS (faster 5Y revenue CAGR); income: GIS (higher dividend yield); quality: CLX (higher ROIC). Across all compared metrics, GIS leads 13 to 4.
- Is CLX or GIS cheaper?
- On trailing earnings, GIS is cheaper: CLX trades at a 15.72 P/E and GIS at 8.46.
- Which has grown faster, CLX or GIS?
- Over the past five years, GIS grew revenue faster — CLX at a -2.11% CAGR versus GIS at 0.09%.
- Does CLX or GIS pay a bigger dividend?
- CLX yields 5.12% and GIS yields 7.07% based on trailing dividends and the latest price.
- Is CLX or GIS more profitable?
- GIS runs the higher net margin — CLX at 11.18% versus GIS at 12.05%.
- Which has been the better investment, CLX or GIS?
- Over the past 10-year, CLX delivered the higher annualized total return — CLX at -0.13% versus GIS at -2.68%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Clorox P/E ratioGeneral Mills P/E ratioClorox dividend yieldGeneral Mills dividend yieldClorox ROEGeneral Mills ROEClorox operating marginGeneral Mills operating marginClorox revenue growthGeneral Mills revenue growthClorox free cash flowGeneral Mills free cash flow
Clorox & General Mills appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.