Colgate-Palmolive Company (CL) vs The Kroger Co. (KR)
CL leads on 10 of 16 compared metrics.
A side-by-side comparison of Colgate-Palmolive Company and The Kroger Co. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CL
Colgate-Palmolive Company
$89.45Consumer Defensive
KR
The Kroger Co.
$64.71Consumer Defensive
Total return — CL vs KR
growth of $100 · last 30yCL +774.4%KR +1237.0%KR compounded faster
CL KR
CL vs KR: by the numbers
- •CL is the larger company ($71.58B vs $39.90B market cap).
- •CL trades at the lower earnings multiple (34.75 vs 42.02 P/E).
- •CL converts more revenue to profit (10.04% vs 0.69% net margin).
- •CL grew revenue faster over the past five years (4.46% vs 2.19% CAGR).
- •CL pays the higher dividend yield (2.34% vs 2.16%).
Which is better, CL or KR?
Metric tally: CL 10 · KR 6It depends on what you're optimizing for:
ValueCL(lower P/E)
GrowthCL(faster 5Y revenue CAGR)
IncomeCL(higher dividend yield)
QualityCL(higher ROIC)
Valuation
| Metric | CL | KR |
|---|---|---|
| P/E ratio | 34.75● | 42.02 |
| Forward P/E | 22.22 | 11.53● |
| P/S ratio | 3.46 | 0.28● |
| P/B ratio | 496.66 | 6.89● |
| EV / EBITDA | 21.17 | 10.80● |
| FCF yield | 5.23% | 8.64%● |
Profitability
| Metric | CL | KR |
|---|---|---|
| Gross margin | 60.06%● | 23.30% |
| Operating margin | 21.21%● | 1.28% |
| Net margin | 10.04%● | 0.69% |
| ROE | 1439.31%● | 17.14% |
| ROIC | 30.34%● | 4.70% |
Dividends
| Metric | CL | KR |
|---|---|---|
| Dividend yield | 2.34%● | 2.16% |
| Payout ratio | 79.17% | 89.74% |
Growth (annualized)
| Metric | CL | KR |
|---|---|---|
| Revenue CAGR (5Y) | 4.46%● | 2.19% |
| EPS CAGR (5Y) | -3.47%● | -13.96% |
| FCF CAGR (5Y) | 3.88%● | -2.23% |
| Total return CAGR (5Y) | 3.78% | 13.20%● |
Frequently asked
- Which is better, CL or KR?
- It depends on your goal. value: CL (lower P/E); growth: CL (faster 5Y revenue CAGR); income: CL (higher dividend yield); quality: CL (higher ROIC). Across all compared metrics, CL leads 10 to 6.
- Is CL or KR cheaper?
- On trailing earnings, CL is cheaper: CL trades at a 34.75 P/E and KR at 42.02.
- Which has grown faster, CL or KR?
- Over the past five years, CL grew revenue faster — CL at a 4.46% CAGR versus KR at 2.19%.
- Does CL or KR pay a bigger dividend?
- CL yields 2.34% and KR yields 2.16% based on trailing dividends and the latest price.
- Is CL or KR more profitable?
- CL runs the higher net margin — CL at 10.04% versus KR at 0.69%.
- Which has been the better investment, CL or KR?
- Over the past 10-year, KR delivered the higher annualized total return — CL at 4.61% versus KR at 8.00%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Colgate-Palmolive P/E ratioKroger P/E ratioColgate-Palmolive dividend yieldKroger dividend yieldColgate-Palmolive ROEKroger ROEColgate-Palmolive operating marginKroger operating marginColgate-Palmolive revenue growthKroger revenue growthColgate-Palmolive free cash flowKroger free cash flow
Colgate-Palmolive & Kroger appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.