Is CB or NOW cheaper?

On trailing earnings, CB is cheaper: CB trades at a 11.59 P/E and NOW at 60.80.

Which has grown faster, CB or NOW?

Over the past five years, NOW grew revenue faster — CB at a 9.76% CAGR versus NOW at 23.64%.

Does CB or NOW pay a bigger dividend?

CB pays a dividend (1.20% yield) while NOW does not currently pay one.

Is CB or NOW more profitable?

CB runs the higher net margin — CB at 18.48% versus NOW at 12.59%.

Which has been the better investment, CB or NOW?

Over the past 10-year, NOW delivered the higher annualized total return — CB at 12.13% versus NOW at 21.29%. Past performance doesn't predict future results.

Chubb Limited (CB) vs ServiceNow, Inc. (NOW)

CB leads on 9 of 13 compared metrics.

A side-by-side comparison of Chubb Limited and ServiceNow, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Chubb Limited

$127.27B

$328.14Financial Services

Total return — CB vs NOW

growth of $100 · last 14y

CB +353.9%NOW +1976.2%NOW compounded faster

CB NOW

CB vs NOW: by the numbers

•CB is the larger company ($127.27B vs $105.35B market cap).
•CB trades at the lower earnings multiple (11.59 vs 60.80 P/E).
•CB converts more revenue to profit (18.48% vs 12.59% net margin).
•NOW grew revenue faster over the past five years (23.64% vs 9.76% CAGR).
•CB pays a dividend (1.20% yield) while NOW does not currently pay one.

Which is better, CB or NOW?

Metric tally: CB 9 · NOW 4

It depends on what you're optimizing for:

ValueCB(lower P/E)

GrowthNOW(faster 5Y revenue CAGR)

QualityNOW(higher ROIC)

Metrics side by side

Valuation

Metric	CB	NOW
P/E ratio	11.59●	60.80
Forward P/E	12.11●	20.19
P/S ratio	2.12●	7.61
P/B ratio	1.75●	9.06
PEG ratio	0.93●	4.05
EV / EBITDA	—	32.83
FCF yield	—	4.36%

Profitability

Metric	CB	NOW
Gross margin	35.20%	76.56%●
Operating margin	18.61%●	13.44%
Net margin	18.48%●	12.59%
ROE	15.31%●	14.98%
ROIC	7.95%	8.98%●

Dividends

Metric	CB	NOW
Dividend yield	1.20%	—
Payout ratio	15.17%	—

Growth (annualized)

Metric	CB	NOW
Revenue CAGR (5Y)	9.76%	23.64%●
EPS CAGR (5Y)	27.08%	69.74%●
FCF CAGR (5Y)	—	24.23%
Total return CAGR (5Y)	16.27%●	0.51%

Frequently asked

Which is better, CB or NOW?: It depends on your goal. value: CB (lower P/E); growth: NOW (faster 5Y revenue CAGR); quality: NOW (higher ROIC). Across all compared metrics, CB leads 9 to 4.
Is CB or NOW cheaper?: On trailing earnings, CB is cheaper: CB trades at a 11.59 P/E and NOW at 60.80.
Which has grown faster, CB or NOW?: Over the past five years, NOW grew revenue faster — CB at a 9.76% CAGR versus NOW at 23.64%.
Does CB or NOW pay a bigger dividend?: CB pays a dividend (1.20% yield) while NOW does not currently pay one.
Is CB or NOW more profitable?: CB runs the higher net margin — CB at 18.48% versus NOW at 12.59%.
Which has been the better investment, CB or NOW?: Over the past 10-year, NOW delivered the higher annualized total return — CB at 12.13% versus NOW at 21.29%. Past performance doesn't predict future results.

Go deeper

Full CB analysis Full NOW analysis Interactive comparison tool

Dig into the metrics

Chubb P/E ratio ServiceNow P/E ratio Chubb dividend yield ServiceNow dividend yield Chubb ROE ServiceNow ROE Chubb operating margin ServiceNow operating margin Chubb revenue growth ServiceNow revenue growth Chubb free cash flow ServiceNow free cash flow

Chubb & ServiceNow appear in these rankings

Dividend Aristocrats Fastest Revenue Growth Stocks Highest FCF Yield Stocks Best 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.