Brown-Forman Corporation (BF.B) vs Campbell Soup Company (CPB)
CPB leads on 9 of 16 compared metrics.
A side-by-side comparison of Brown-Forman Corporation and Campbell Soup Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BF.B
Brown-Forman Corporation
$26.94Consumer Defensive
CPB
Campbell Soup Company
$22.31Consumer Defensive
Total return — BF.B vs CPB
growth of $100 · last 30yBF.B +560.3%CPB -28.3%BF.B compounded faster
Log scale — wide-divergence pair
BF.B CPB
BF.B vs CPB: by the numbers
- •BF.B is the larger company ($12.56B vs $6.65B market cap).
- •CPB trades at the lower earnings multiple (10.99 vs 17.84 P/E).
- •BF.B converts more revenue to profit (18.20% vs 6.12% net margin).
- •CPB pays the higher dividend yield (6.99% vs 3.41%).
Which is better, BF.B or CPB?
Metric tally: BF.B 7 · CPB 9It depends on what you're optimizing for:
ValueCPB(lower P/E)
GrowthCPB(faster 5Y revenue CAGR)
IncomeCPB(higher dividend yield)
QualityBF.B(higher ROIC)
Metrics side by side
Valuation
| Metric | BF.B | CPB |
|---|---|---|
| P/E ratio | 17.84 | 10.99● |
| Forward P/E | 15.77 | 11.38● |
| P/S ratio | 3.15 | 0.67● |
| P/B ratio | 3.08 | 1.66● |
| PEG ratio | — | 2.53 |
| EV / EBITDA | 13.50 | 9.29● |
| FCF yield | 7.22% | 13.46%● |
Profitability
| Metric | BF.B | CPB |
|---|---|---|
| Gross margin | 60.54%● | 28.85% |
| Operating margin | 29.02%● | 11.51% |
| Net margin | 18.20%● | 6.12% |
| ROE | 17.79%● | 15.09% |
| ROIC | 13.31%● | 7.96% |
Dividends
| Metric | BF.B | CPB |
|---|---|---|
| Dividend yield | 3.41% | 6.99%● |
| Payout ratio | 60.13% | 77.23% |
Growth (annualized)
| Metric | BF.B | CPB |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | 2.65%● |
| EPS CAGR (5Y) | -4.14%● | -17.80% |
| FCF CAGR (5Y) | 3.41%● | 0.34% |
| Total return CAGR (5Y) | -17.13% | -9.91%● |
Frequently asked
- Which is better, BF.B or CPB?
- It depends on your goal. value: CPB (lower P/E); growth: CPB (faster 5Y revenue CAGR); income: CPB (higher dividend yield); quality: BF.B (higher ROIC). Across all compared metrics, CPB leads 9 to 7.
- Is BF.B or CPB cheaper?
- On trailing earnings, CPB is cheaper: BF.B trades at a 17.84 P/E and CPB at 10.99.
- Which has grown faster, BF.B or CPB?
- Over the past five years, CPB grew revenue faster — BF.B at a 2.56% CAGR versus CPB at 2.65%.
- Does BF.B or CPB pay a bigger dividend?
- BF.B yields 3.41% and CPB yields 6.99% based on trailing dividends and the latest price.
- Is BF.B or CPB more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus CPB at 6.12%.
- Which has been the better investment, BF.B or CPB?
- Over the past 10-year, BF.B delivered the higher annualized total return — BF.B at -2.16% versus CPB at -6.58%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioCampbell Soup P/E ratioBrown-Forman dividend yieldCampbell Soup dividend yieldBrown-Forman ROECampbell Soup ROEBrown-Forman operating marginCampbell Soup operating marginBrown-Forman revenue growthCampbell Soup revenue growthBrown-Forman free cash flowCampbell Soup free cash flow
Brown-Forman & Campbell Soup appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.