Brown-Forman Corporation (BF.B) vs Church & Dwight Co., Inc. (CHD)
BF.B leads on 11 of 15 compared metrics.
A side-by-side comparison of Brown-Forman Corporation and Church & Dwight Co., Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
BF.B
Brown-Forman Corporation
$27.01Consumer Defensive
CHD
Church & Dwight Co., Inc.
$97.56Consumer Defensive
Total return — BF.B vs CHD
growth of $100 · last 30yBF.B +566.9%CHD +5707.1%CHD compounded faster
Log scale — wide-divergence pair
BF.B CHD
BF.B vs CHD: by the numbers
- •CHD is the larger company ($23.12B vs $12.60B market cap).
- •BF.B trades at the lower earnings multiple (17.89 vs 32.20 P/E).
- •BF.B converts more revenue to profit (18.20% vs 11.81% net margin).
- •CHD grew revenue faster over the past five years (4.54% vs 2.56% CAGR).
- •BF.B pays the higher dividend yield (3.41% vs 1.24%).
Which is better, BF.B or CHD?
Metric tally: BF.B 11 · CHD 4It depends on what you're optimizing for:
ValueBF.B(lower P/E)
GrowthCHD(faster 5Y revenue CAGR)
IncomeBF.B(higher dividend yield)
QualityBF.B(higher ROIC)
Valuation
| Metric | BF.B | CHD |
|---|---|---|
| P/E ratio | 17.89● | 32.20 |
| Forward P/E | 15.81● | 24.23 |
| P/S ratio | 3.16● | 3.74 |
| P/B ratio | 3.09● | 5.55 |
| PEG ratio | — | 1.02 |
| EV / EBITDA | 13.53● | 19.42 |
| FCF yield | 7.20%● | 4.59% |
Profitability
| Metric | BF.B | CHD |
|---|---|---|
| Gross margin | 60.54%● | 45.07% |
| Operating margin | 29.02%● | 17.30% |
| Net margin | 18.20%● | 11.81% |
| ROE | 17.79% | 17.51% |
| ROIC | 13.31%● | 11.19% |
Dividends
| Metric | BF.B | CHD |
|---|---|---|
| Dividend yield | 3.41%● | 1.24% |
| Payout ratio | 60.13% | 39.64% |
Growth (annualized)
| Metric | BF.B | CHD |
|---|---|---|
| Revenue CAGR (5Y) | 2.56% | 4.54%● |
| EPS CAGR (5Y) | -4.14% | -0.90%● |
| FCF CAGR (5Y) | 3.41% | 7.43%● |
| Total return CAGR (5Y) | -17.02% | 4.10%● |
Frequently asked
- Which is better, BF.B or CHD?
- It depends on your goal. value: BF.B (lower P/E); growth: CHD (faster 5Y revenue CAGR); income: BF.B (higher dividend yield); quality: BF.B (higher ROIC). Across all compared metrics, BF.B leads 11 to 4.
- Is BF.B or CHD cheaper?
- On trailing earnings, BF.B is cheaper: BF.B trades at a 17.89 P/E and CHD at 32.20.
- Which has grown faster, BF.B or CHD?
- Over the past five years, CHD grew revenue faster — BF.B at a 2.56% CAGR versus CHD at 4.54%.
- Does BF.B or CHD pay a bigger dividend?
- BF.B yields 3.41% and CHD yields 1.24% based on trailing dividends and the latest price.
- Is BF.B or CHD more profitable?
- BF.B runs the higher net margin — BF.B at 18.20% versus CHD at 11.81%.
- Which has been the better investment, BF.B or CHD?
- Over the past 10-year, CHD delivered the higher annualized total return — BF.B at -2.17% versus CHD at 8.32%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Brown-Forman P/E ratioChurch & Dwight P/E ratioBrown-Forman dividend yieldChurch & Dwight dividend yieldBrown-Forman ROEChurch & Dwight ROEBrown-Forman operating marginChurch & Dwight operating marginBrown-Forman revenue growthChurch & Dwight revenue growthBrown-Forman free cash flowChurch & Dwight free cash flow
Brown-Forman & Church & Dwight appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.