Is APP or CRM cheaper?

On trailing earnings, CRM is cheaper: APP trades at a 40.33 P/E and CRM at 17.40.

Which has grown faster, APP or CRM?

Over the past five years, APP grew revenue faster — APP at a 27.99% CAGR versus CRM at 13.89%.

Does APP or CRM pay a bigger dividend?

CRM pays a dividend (1.14% yield) while APP does not currently pay one.

Is APP or CRM more profitable?

APP runs the higher net margin — APP at 64.29% versus CRM at 18.73%.

Which has been the better investment, APP or CRM?

Over the past 5-year, APP delivered the higher annualized total return — APP at 42.36% versus CRM at 6.60%. Past performance doesn't predict future results.

AppLovin Corporation (APP) vs Salesforce, Inc. (CRM)

APP leads on 10 of 16 compared metrics, though CRM is the cheaper stock.

A side-by-side comparison of AppLovin Corporation and Salesforce, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 23, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Total return — APP vs CRM

growth of $100 · last 5y

APP +619.9%CRM -35.6%APP compounded faster

Log scale — wide-divergence pair

APP CRM

APP vs CRM: by the numbers

•APP is the larger company ($157.69B vs $122.95B market cap).
•CRM trades at the lower earnings multiple (17.40 vs 40.33 P/E).
•APP converts more revenue to profit (64.29% vs 18.73% net margin).
•APP grew revenue faster over the past five years (27.99% vs 13.89% CAGR).
•CRM pays a dividend (1.14% yield) while APP does not currently pay one.

Which is better, APP or CRM?

Metric tally: APP 10 · CRM 6

It depends on what you're optimizing for:

ValueCRM(lower P/E)

GrowthAPP(faster 5Y revenue CAGR)

QualityAPP(higher ROIC)

Metrics side by side

Valuation

Metric	APP	CRM
P/E ratio	40.33	17.40●
Forward P/E	21.92	10.62●
P/S ratio	25.79	3.05●
P/B ratio	67.27	3.82●
PEG ratio	0.62●	1.24
EV / EBITDA	32.32	11.69●
FCF yield	2.77%	11.21%●

Profitability

Metric	APP	CRM
Gross margin	88.37%●	77.64%
Operating margin	77.09%●	21.94%
Net margin	64.29%●	18.73%
ROE	167.67%●	23.44%
ROIC	60.71%●	8.76%

Dividends

Metric	APP	CRM
Dividend yield	—	1.14%
Payout ratio	—	21.81%

Growth (annualized)

Metric	APP	CRM
Revenue CAGR (5Y)	27.99%●	13.89%
EPS CAGR (5Y)	73.54%●	11.87%
FCF CAGR (5Y)	79.57%●	21.18%
Total return CAGR (5Y)	42.36%●	-8.88%

Frequently asked

Which is better, APP or CRM?: It depends on your goal. value: CRM (lower P/E); growth: APP (faster 5Y revenue CAGR); quality: APP (higher ROIC). Across all compared metrics, APP leads 10 to 6.
Is APP or CRM cheaper?: On trailing earnings, CRM is cheaper: APP trades at a 40.33 P/E and CRM at 17.40.
Which has grown faster, APP or CRM?: Over the past five years, APP grew revenue faster — APP at a 27.99% CAGR versus CRM at 13.89%.
Does APP or CRM pay a bigger dividend?: CRM pays a dividend (1.14% yield) while APP does not currently pay one.
Is APP or CRM more profitable?: APP runs the higher net margin — APP at 64.29% versus CRM at 18.73%.
Which has been the better investment, APP or CRM?: Over the past 5-year, APP delivered the higher annualized total return — APP at 42.36% versus CRM at 6.60%. Past performance doesn't predict future results.

Go deeper

Full APP analysis Full CRM analysis Interactive comparison tool

Dig into the metrics

AppLovin P/E ratio Salesforce P/E ratio AppLovin dividend yield Salesforce dividend yield AppLovin ROE Salesforce ROE AppLovin operating margin Salesforce operating margin AppLovin revenue growth Salesforce revenue growth AppLovin free cash flow Salesforce free cash flow

AppLovin & Salesforce appear in these rankings

Fastest Revenue Growth Stocks Highest ROE Stocks Highest ROIC Stocks Highest Operating Margin Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 23, 2026.